UK sports marketing agency Fast Track has been appointed by the Lawn Tennis Association to promote British tennis under a new two-year deal.
The appointment was made by the LTA along with its lead sponsor, life assurance and pensions company AEGEON. Fast Track will develop and deliver a PR strategy for British players and tournaments, provide events marketing services for the LTA’s flagship tournaments, and raise awareness of AEGEON’s contribution to the development of tennis.
In a press release, Fast Track said its ultimate aim was increasing participation in tennis in the UK at all levels.
