The New York Yankees Major League Baseball (MLB) team has agreed a new sponsorship deal with PepsiCo.
Under the multi-year deal, Pepsi will be the official soft drink of the Yankees, and Gatorade the official sports drink. PepsiCo will have signage in the Yankees new stadium - Yankee Stadium - on hoardings, at drinks stations in team dugouts, and PepsiCo drinks will be sold to fans inside the stadium.
Tying in with the start of the deal, Pepsi vans will be visiting high-traffic areas in the New York area and rewarding fans wearing Yankees gear and drinking Pepsi products with match tickets and merchandise.
