The MP & Silva agency’s new Tokyo office has added its third client with a new deal to sell the international rights of the J. League Yamazaki Nabisco Cup.
The multi-year deal was signed with Japan Professional Football League (J. League), and includes the rights to sell free-to-air, satellite, and cable television rights, and internet, mobile and IPTV rights for the competition in all territories except Japan. It is the first international rights deal for the competition.
MP & Silva’s Tokyo office director of business development, Su Hyeon Cho, said, “We are one of the very few companies that are focused on helping growing Asian football commercially as an industry, and the deal not only consolidates our leadership position in Asian football, but also demonstrates our commitment in playing a key role in developing and investing in Asian football even in these difficult times.”
The J. League Yamazaki Nabisco Cup features teams from Japan’s top domestic football league, Division 1 (J1).
