The three-year deal will run until the end of the 2011-12 football season and will see MasterCard continue to leverage the sponsorship through its exclusive ‘payment systems’ product category.
Javier Perez, President of MasterCard Europe, said: “Sponsorships represent a critical component of MasterCard’s global marketing approach, and we are pleased to renew our involvement with the UEFA Champions League. We will continue to use this platform to further deliver shareholder value by creating exclusive business-building opportunities for our customer financial institutions and merchants, while building MasterCard brand affinity by offering priceless experiences to MasterCard cardholders.”
Commenting on the announcement, David Taylor, General Secretary of UEFA, said: "We are very happy to be renewing our relationship with MasterCard, one of the world’s premier global brands. MasterCard has been a valued long-term partner of ours and we are pleased that it has chosen to continue supporting UEFA and the UEFA Champions League. The UEFA Champions League will continue to be a strong platform helping MasterCard create priceless experiences for millions of cardholders globally.”
MasterCard joins Heineken, Sony and UniCredit as the fourth Official Partner for the 2009-2012 seasons.
