The IOC has agreed a new television deal with China Central Television (CCTV) for the broadcast rights in China for the Vancouver 2010 and London 2012 Olympic Games.
Chinese public-service broadcaster CCTV acquired the rights across all broadcast platforms, including free-to-air and pay-television, internet and mobile phone.
CCTV vice president Sun Yusheng said, “This is a milestone in CCTV’s coverage of the Olympic Games as it is the first time that CCTV signs the agreement directly with the IOC as a separate right-holding broadcaster.”
The IOC said CCTV was awarded the rights because of its capacity to reach the broadest possible audience, and for its commitment to promoting the games.
IOC president Jacques Rogge said, "I am delighted to announce our agreement to continue our partnership with CCTV. The Beijing 2008 Olympic Games were a landmark moment in Olympic history, and both CCTV and CCTV.com did a first-class job of bringing Olympic action into the homes of the Chinese people. We look forward to working closely with CCTV to make this possible for both the Vancouver 2010 and London 2012 Olympic Games.”
