German carmaker Audi has agreed a new three-year deal to become the official luxury vehicle of the New York Yankees Major League Baseball (MLB) team.
Under the deal, Audi will also be the name sponsor of a new membership-only viewing location and restaurant at the new Yankee Stadium – the Audi Yankees Club. The Audi logo will be displayed on the entrance doors to the club, on the exterior façade of the section of the stadium containing the club, and on napkins, brochures and screens within the stadium. Audi will also be displaying vehicles on the Babe Ruth Plaza outside the stadium on selected dates.
Michael J. Tusiani, Yankees senior vice president of corporate sales and sponsorships, said, "For the first time in the category, this fully-integrated relationship includes a premium entitlement area, signage, hospitality and marketplace activation rights.”
