The Fédération Equestre Internationale (FEI) has agreed a new three-year deal with online sports media company Perform to develop and promote a new video website, www.feitv.org.
The subscription-based website allows equestrian events fans to access live, on-demand, highlights and archive videos of FEI events, as well as interview, preview and review programmes.
Events covered will include the 2009 FEI Jumping & Dressage European Championships; the 2009 FEI Eventing European Championships; the 2010 FEI World Equestrian Games; the FEI Jumping World Cup; the FEI Eventing World Cup; the FEI Dressage and Driving World Cup; and the FEI Nations Cup.
Under the new deal, Perform will assist the FEI with website design and development, live feed and on-demand content ingest, digital video management and streaming, digital marketing, driving traffic to the site, and monetising the site’s sevices.
