US footwear and sportswear company K-Swiss has agreed a new sponsorship deal with World Triathlon Corporation, which runs the Ironman Triathlon.
K-Swiss will be exclusive footwear and apparel provider for the race. A collection of co-branded K-Swiss-Ironman footwear and clothing will be produced, initially sold through the two parties’ websites and on-site at events, and later to be also sold through retail partners.
K-Swiss is also official run course sponsor of Ironman 70.3 events at Boise, Rhode Island, Louisville, and the World Championship events at Kailua-Kona, Hawaii and Clearwater, Florida, all in the US. It is also a sponsor at all other US events, as well as Ironman UK and the two Ironman events in Germany in 2009.
