Infront Sports & Media’s subsidiary APF Marketing Services extended its exclusive marketing contract with the International Biathlon Union (IBU) up to the 2013/2014 season.
The deal is an early extension of the existing contract which ran to the 2009/2010 season. Under the terms of the agreement, APF have sponsorship rights to the E.ON Ruhrgas IBU Word Cup Biathlon and the IBU World Championships Biathlon.
The agreement with Austrian-based APF was announced to IBU members by IBU President Anders Besseberg during the President’s Conference at the recent 2009 IBU World Championships Biathlon in Pyeongchang, Korea.
“We are happy to renew our agreement with APF and Infront. Their concentration on winter sports and their specialist knowledge in this area helps us to target the right commercial partners for our sport,” said Besseberg.
“In the next few years, biathlon will receive much enhanced television exposure; an impressive 1,400 hours of programming per annum which will further raise the property’s value for sponsor brands.”
The sponsorship inventory for this year’s IBU World Championships Biathlon included IBU World
Cup title sponsor E.ON Ruhrgas, IBU World Cup Presenting Sponsors Viessmann and DKB, Erdinger beer, Bauhaus, Ehrmann and adidas.
