The AFC (Asian Football Confederation) signed delivery and logistics company DHL as Official Timing and Logistics Partner for its Champions League competition.
Under the terms of the four-year deal, from 2009-2012, DHL will screen a 10-second DHL animated timing graphic in all 117 AFC Champions League ‘live’ match broadcasts per season. DHL will also use the official designation of its partnership in advertising, promotions and marketing materials and will have a branded segment featured in the weekly football magazine show, ‘Football Asia’.
“DHL is a strong supporter of major sporting events and activities,” said Lindsay Birley, senior commercial VP of DHL Express Asia Pacific. “Football is the most popular sport in Asia Pacific, and a successful football team displays the same values as DHL: teamwork, accuracy and reliability. Therefore, a partnership with the Asian Football Confederation to promote the AFC Champions League is a natural fit.”
AFC President, Mohamed bin Hammam added: “It gives me great pleasure to welcome DHL, as a new partner of the AFC Champions League and into the fold of the Asian football family. These are exciting times for club football as we embark on a new journey that will raise the level of professionalism within our game here in Asia.”
The Champions League, Asia’s top club competition, has an increased total prize money of $8 million this season.
