Titlis Rotair Cableways and Lucerne Tourism signed an agreement as joint title sponsors of the 2009 World Women’s Curling Championship in Gangneung, Korea.
The deal was agreed with the World Curling Federation (WCF) by its media and marketing partner Infront Sports & Media.
Engelberg-based tourism company Titlis Rotair will have the role of Official Title Sponsor, with the event being named the Mount Titlis World Women’s Curling Championship, and designated “Official Tourist Destination”. Lucerne Tourism will have a similar partnership, minus naming rights.
“This is a good start in the first six months of our new partnership with Infront. This event will be our first joint World Championships together,” said WCF President Les Harrison.
“We look forward to the introduction of the new marketing programme for our top competitions, developed by Infront, which will be introduced from 2010 onwards with the aim to create stronger relationships between the WCF and its commercial partners.”
At the World Championship, sponsors will arrange a number of activities to promote Mount Titlis and Lucerne, including special “behind the scene” tours, get-together sessions with teams and coaches as well as a curling tournament for VIP contacts in the venue.
