International sports media company MP & Silva announced it signed a six-year deal with the International Archery Federation (FITA) to distribute all its major archery events globally.
MP & Silva is expected to help the federation consolidate and expand their media visibility worldwide, targeting both new and old markets in Europe and Asia. Under the deal, MP & Silva will also act as a non-exclusive FITA partner for sponsorship, in order to help the federation identify and secure new corporate sponsors.
FITA events include the World Cup Stages and Finals, as well as its Indoor and Outdoor Championships (except Korea Republic in 2009).
“We are pleased to seal this agreement with MP & Silva as we will be able to tap into their proven expertise and experience in international media distribution, which will help us grow our global footprint and access new markets,” said Prof. Dr. Ugur Erdener, President of FITA.
“Historically, archery is one of the world’s oldest sport and has come a long way to evolve itself into a modern and competitive precision sport of today, and we are confident that we can help take FITA to the next level through this agreement,” added Andrea Radrizzani, Group Chief Executive Officer of MP & Silva.
