German pay-TV operator Premiere announced it is making its German Bundesliga coverage to non-subscribers on a pay-per-view basis on the internet.
From the 2009-10 season Premiere will broadcast live games over the internet, announced CEO Mark Williams. Matches will be available to non-subscribers for a set fee per match.
Premiere acquired the Bundesliga rights for the four seasons until 2012-13 in November 2008. Under the deal, the broadcaster was also awarded the right to screen all matches live on the internet.
Williams also announced that Premiere subscribers will receive a discount on matches, but did not disclose any pricing details.
Premiere currently transmits games from the Champions League, UEFA Cup and Premier League live on a similar scheme, matches costing between €5 and €10 per match.
The Munich-based pay-TV operator also reported a Q4 net loss of €114.3 million, compared to €23.5 million one year ago. Subscriber numbers were largely unchanged for the quarter at 2.4 million but wholesale customers fell by 99,000 to 691,000.
