The NBA announced that the All-Star 2009 event – yesterday’s match played in Phoenix between the superstars of the Eastern and Western Conferences – reached 215 countries in 44 languages.
The match, in which the Western Conference’s Kobe Bryant scored 27 points to take his team to a 146-119 victory, was webcast via the NBA League Pass Broadband International at www.nba.tv.
More than 300 international media members from 31 countries and territories converged in Phoenix to provide coverage of the events. Seventy international television and radio networks and websites also attended to cover the game.
15 networks broadcast the event for the first time including Fujian TV, Mongolia TV and Jiangxi TV in China and Orange Sport in France.
The game was also broadcast in high-definition on DIRECTV (Latin America), Prime (Belgium), Canal + (France), Canal + (Poland), Sport TV (Portugal), NTV-Plus (Russia), and Canal + (Spain).
