IMG Sports & Entertainment and American motorsports dynasty John Force Racing (JFR) have agreed a new global marketing and representation agreement. IMG will represent JFR and its drivers in endorsements, publishing deals, and personal appearances.
In a press release, the two parties said that IMG would also help JFR develop its brand, pursue new sponsorship, branding and licensing deals in traditional, online and mobile media.
IMG’s motorsports business includes deals with the National Hot Rod Association, Moto GP, Williams F1 team, the Gold Coast 300, Le Mans, Jackie Stewart, Jeff Gordon, and Danica Patrick.
JFR is led by 14-time Funny Car drag racing series champion John Force, and its team of drivers has claimed 175 professional race series victories.
