Brewer Fuller's launched a high-profile print marketing campaign for its London Pride beer brand to coincide with the start of rugby union's Six Nations 2009.
Website Brand Republic reports that print advertisements using lines borrowed from Shakespeare's play Henry V appeared in national newspapers ahead of England's match against Italy on Saturday.
The advertisement was created by agency DSF.
London Pride is also currently sponsoring England's cricket team's tour of the West Indies, with a perimeter advertising campaign running until April. The brand will also have perimeter advertising at the England football team's friendly match against Spain this Wednesday.
