European secondary ticketing company viagogo announced that it has secured $15 million of investment, from high-profile industry players including Andre Agassi and Steffi Graf.
viagogo is a ticket exchange launched in July 2006 that allows people to buy and sell live event tickets. The company made then landmark deals to become the official secondary ticketing partner of Premier League clubs Manchester United and Chelsea, making it the only way of legally re-selling tickets to these clubs due to the English legislation. viagogo has similar arrangements with Bayern Munich, Everton, Hearts and rugby clubs Leicester Tigers, London Wasps and Harlequins RFC.
“This new funding further cements our position as Europe’s leading secondary ticketing company, and is a huge endorsement of our future plans and aspirations,” said Eric Baker, founder and CEO of viagogo. “This capital will allow us to accelerate the growth of our business, as we continue to expand and innovate.”
Andre Agassi, whose Agassi Enterprises provides business management, sports marketing and financial investment strategies said, “ I am very impressed with viagogo’s experienced management team and I look forward to working with them to help build upon their success. I am happy to share my relationships in sports and my experience in the industry to help viagogo achieve new growth.”
viagogo has now secured a total of $70m of external investment after previously announcing $30 million of funding in 2007.
