A 2016 Summer Olympic Games held in Tokyo would generate the greatest prime time TV audience in Olympic history, according to its bid deputy director General Hidetoshi Maki.
Traditionally, it has been considered that an Olympics in a North American time zone would have access to the most number of viewers and sponsors. Tokyo however predicts it will draw from around three billion consumers within a three-hour time zone.
Maki added that prime time broadcasts for the Tokyo Olympic and Paralympic Games would target the hundreds of newly emerging affluent Asians and would provide the Olympic Movement with unprecedented opportunities to engage with new mass markets for the sport industry.
“Hosting the Games on the world's finest stage creates the best environment for inspirational performances and heroic achievements,” said Maki speaking at the ISPO SpoBis global conference in Munich yesterday.
“These accomplishments and the way people all around the world identify with them is, I believe, the basis of the sport business and where opportunities lie.”
ISPO SpoBis 2009 is Europe's largest sports business conference attended by key international sports industry players.
