The Sport Industry Group has unveiled the official shortlist for all 12 award categories of its 2009 Sport Industry Awards.
The main judging panel is headed by chairman and BBC broadcaster John Inverdale. The results will be announced at the Awards ceremony on 30 April in front of 1,400 industry representatives. The shortlist is as follows:
Best Sponsorship of a Sport Event or Competition
Castrol - Castrol UEFA Euro2008 Sponsorship
Guinness - Guinness Premiership
iShares - iShares Cup Extreme 40 Sailing Series 2008
Powerade - Official Sports Drink of the Beijing 2008 Olympic Games
Speedo - 9th FINA Swimming Championships Manchester 2008
Visa - The Visa London 2012 Party
The Technological Innovation in Sport Award
Aqua Sphere - Vista Cross-Swim Goggle
Everton FC - Everton Bluetooth
HI-TEC - HI-TEC featuring ion mask
Johnson & Johnson - The Road to Beijing
Speedo - Speedo LZR Racer
Best Use of PR in a Sport Campaign (Sponsored by Action Images)
AVIVA - Community Chest Challenge
E.ON – Carbon Footyprint
McDonald's - 'When Theo's mum met Rio's mum'
Premier League - Creating Chances Places for Players
Reebok - Lewis Hamilton - The Art of Driving
Speedo - Speedo LZR Racer
The Community Programme Award
Football Foundation, Premier League and Metropolitan Police - Kickz
McDonald's - 'When Theo's mum met Rio's mum'
npower - npower Urban Cricket
Preston North End and NHS Central Lancashire - Healthy Lifestyles Scheme
The Cricket Foundation - Chance to Shine
The FA and Tesco- The FA Tesco Skills Programme
Best Promotion of a Sport by a Governing Body
British Horseracing Authority - Go Jump Racing
ECB – TwelfthMan - Get Closer to England Cricket
English Golf Union & the English Women’s Golf Association - National Skills Challenge
NBA - Growing the Game of Basketball
The FA - The FA Tesco Skills Programme
The Football League - Enjoy the Match
Best Digital Sport Marketing Campaign (Sponsored by Sky Digital Media)
adidas - London Marathon Competitor Tracking
Barclaycard – Barclaycard World Freerun Championships
Nike - 'Their Game. Your Finishing Touch' NIKEiD Campaign
British Horseracing Authority – Raceday for Schools
The FA - Respect
Women's Sport and Fitness Foundation - Sweat in the City
Best TV Sport Commercial (Sponsored by Eurosport)
adidas - Dassler Originals
adidas - Dream Big
BBC Sport Marketing – Monkey - Journey to the East
EA SPORTS - Let's FIFA 09
Nike - Take it to the Next Level
ParalympicsGB - Superheroes
Best Sponsorship of a Sport Team or Individual (Sponsored by Nolan Partners)
adidas - adidas & Chelsea FC
Budweiser - Official Beer of Manchester United
Coca-Cola - Coke Zero Presents: Wayne Rooney Street Striker
JPMorgan Asset Management - Title Sponsorship of Ben Ainslie's Olympic Campaign
Samsung Electronics - Chelsea Football Club Sponsorship
Vodafone - Vodafone McLaren Mercedes F1 Team Sponsorship
Sport Newspaper of the Year (Sponsored by UK Sport)
The Daily Telegraph
The Guardian
The Observer
The Sun
The Sunday Times
The Times
Best Integrated Sport Marketing Campaign
EA SPORTS - Let's FIFA 09
E.ON – Carbon Footyprint
Harlequins - The Big Game
Samsung Electronics - 'Experience Football'
The FA and Tesco- The FA Tesco Skills Integrated Programme
Wrigley - Airwaves Pro
Sport Brand of the Year (Sponsored by Clarke Willmott)
BBC Sport
Nike
Speedo
Sport Agency of the Year
Fast Track
Four Sports, Arts & Sponsorship
M&C Saatchi Sport & Entertainment
MEC Access
Octagon
Synergy
