US logistics and delivery company UPS has appointed UK advertising agency Momentum London to help expand its UK and EMEA presence through sponsorship.
UPS currently sponsors the UPS European Golf Tour, but Momentum managing partner Simon White said the strategy will look to create activity across other sports. A press release said that UPS will develop sponsorship strategy, manage brokered deals and activate sponsorship properties across all international territories.
One of Momentum’s main responsibilities will be managing the UPS European Tour sponsorship, initially by activating a programme of events in the UK, China, Hong Kong, Korea and Germany.
