American television network NBC has said it will not broadcast an advertisement by animal rights group PETA during the Super Bowl because the ad is too sexually explicit.
The advertisement shows several women dressed in lingerie posing with vegetables, and carries the strapline, “Studies show vegetarians have better sex”.
The Marketing Magazine website reports that NBC’s vice president of advertising standards, Victoria Morgan, said the broadcaster had given PETA a list of changes that would have to be made before the advertisement could be shown. PETA published a response on its website saying, “[We are] pretty sure that most Super Bowl fans would find the ad a lot more appealing than the impotence and other not-so-sexy effects that a steady stream of chicken wings and burgers can have on their love lives”.
Marketing reports that industry commentators have questioned whether PETA really intended to buy ad time during the Super Bowl, or whether it was seeking to drive traffic to its website using the publicity created by the advertisement.
