IDBI Fortis Life Insurance Co. Ltd has announced a deal with Nimbus Sport for the title sponsorship deal for the India-Sri Lanka cricket series starting on 28 January.
IDBI Fortis will also be a co-presenting sponsor on NEO Cricket during the live broadcast of the Series which consists of five one-day internationals and one Twenty20 match.
The one-day international series will be called the IDBI Fortis Wealthsurance Cup and will be followed by the IDBI Fortis Wealthsurance Twenty20.
“We are delighted at the opportunity of bringing one of India’s fastest growing life insurance companies, IDBI Fortis Life Insurance into the world of cricket,” said executive vice president of Nimbus Sport Yannick Colaco.
G. V. Nageswara Rao, managing director and CEO of IDBI Fortis added: “We hope to bring its message to the masses by associating with this Series as the title sponsor. With the event being broadcast on India’s No.1 sports channel, NEO Cricket, we are confident that the IDBI Fortis Wealthsurance Cup will have all of India glued to their TV screens to what will surely be a thrilling contest.”
IDBI Fortis is a joint-venture of IDBI Bank, Federal Bank and Fortis Insurance International and is one of the fastest growing new life insurance companies in India.
