UK-based digital media rights specialist Perform has agreed a five-year deal with television sports production company Matchroom Sport to develop online sport media products out of Matchroom’s content portfolio.
Events to be shown online under the deal include Professional Darts Corporation (PDC) events, Premier League Snooker, World Cup of Pool, and Prizefighter and Championship boxing. The events will be available on Perform’s digital distribution platforms, including the ‘e-Player’, which shows syndicated content on a range of third party websites. Outside the UK and Ireland, Matchroom content will be streamed on Perform’s live betting service Watchandbet.tv, and on the soon-to-be-launched Omnisport.tv pay-per-view site.
Perform will also sub-license Matchroom content to online partners around the world.
The companies worked together in 2008 to stream Championship League Snooker and the Championship of Darts live on the internet.
