World Baseball Classic, Inc has chosen Grey New York to lead its advertising campaign in support of the international baseball tournament which features the world’s best players, set for March 2009.
Grey helped launch the advertising campaign for the inaugural World Baseball Classic in 2006, which saw the participation of nearly 750,000 fans worldwide. For 2009, the agency will create an integrated advertising campaign as part of a comprehensive promotional effort for the event.
"Grey presented us with a powerful creative idea that promises to resonate with baseball fans around the globe," said Paul Archey, Senior Vice President, International Business Operations, Major League Baseball.
World Baseball Classic, Inc. is a company created at the direction of Major League Baseball (MLB) and the Major League Baseball Players Association (MLBPA) to operate the World Baseball Classic tournament.
The tournament is sanctioned by the International Baseball Federation (IBAF and supported by MLB, the MLBPA, Nippon Professional Baseball (NPB), the Korea Baseball Organization (KBO), their respective players associations and other leagues and players from around the world.
