Konica Minolta Business Solutions (UK) Ltd agreed a deal to become Official Supplier of UK Athletics Major Events for printers, copiers and faxes until September 2013.
The agreement includesin UK Athletics participation in the 2012 London Olympic Games. As an Official Supplier, Konica Minolta will support UK Athletics at six UK televised athletics events a year (three indoor and three outdoor), starting with the Aviva International Match in Glasgow at the end of January 2009.
Under the deal, the Konica Minolta logo will be clearly visible at the finish line of all events, as well as trackside. At the events Konica Minolta will supply UK Athletics with the latest high-speed bizhub multifunctionals for copying, printing, scanning and faxing. Konica Minolta bizhub document imaging systems will be provided both at event venues and also at the hotels used by UK Athletics.
John Howard, Head of UK Marketing for Konica Minolta said, “The UK Athletics Official Supplier agreement is a great partnership agreement for Konica Minolta. It guarantees us maximum brand exposure in the period leading up to the London Olympics, which will certainly be the most significant sporting event for Britain in the new decade. But it is also an excellent opportunity for the entire five year duration of the contract to associate Konica Minolta’s brand values with British sporting success and pride.”
