Drinks brand Gatorade agreed a deal to become the first isotonic beverage sponsor of action sports athletes and properties.
The brand signed up three athletes: 14-year-old skateboarder Chaz Ortiz; snowboarder Ellery Hollingsworth and BMX star Nigel Sylvester.
Ortiz will reportedly be the cornerstone of Gatorade’s action sports campaign and will be featured alongside its top athletes, including MLB star Derek Jeter, the NBA’s Dwyane Wade and NFL star Peyton Manning. The move is expected to signal broader expansion by the brand into action sports that is expected to include deals with properties.
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