3-mobile extended its sponsorship commitment with the Australian cricket team until 2013.
The agreement will see 3-mobile continue as a Platinum Partner of CA which includes naming rights to the Australian Test cricket team, naming rights to domestic Tests and the Official Wireless Rights Partner of Cricket Australia which gives 3's customers exclusive access to live cricket mobile TV as well as other content.
The extended sponsorship follows a successful eight-year partnership with Cricket Australia. Chief Executiveof Cricket Australia, James Sutherland, said: "3-mobile has been a proactive Australian cricket partner and their leverage of their cricket sponsorship has helped build a higher profile for cricket, as well as for their own brand.
"The renewal also demonstrates the value and power that an association with Australian cricket has for major consumer brands."
Meanwhile, Chief Executive Officer of 3-mobile Nigel Dews said, "3's sponsorship of the Test team and the Test Series in Australia has been enormously successful since the partnership was established eight years ago."
