ESPN Star Sports agreed partnerships with three major broadcasters to make International Cricket Council (ICC) events exclusively available tofans in Pakistan, Canada and the USA from 2009-2011.
Under these agreements, Pakistan Television Network (PTV), the biggest network in Pakistan has acquired the terrestrial television rights for the ICC events while ATN, Canada’s largest South Asian Broadcaster, and Willow TV, the world’s leading portal for live internet streaming of international cricket events, have acquired multi-platform rights for television, internet and mobile to showcase all ICC events to include premium world-class ICC cricket events for Canada and the USA respectively. These include the ICC Champions Trophy 2009, ICC Women’s World Cup 2009, ICC World Twenty20 2009 and 2010, the ICC Under-19 Cricket World Cup 2010 and the global showpiece event of the cricket calendar, the ICC Cricket World Cup 2011 in South Asia.
Manu Sawhney, Managing Director, ESPN STAR Sports, said “These are some very significant distribution partnerships for the ICC events and we are delighted to cement our relationship with PTV, ATN and Willow TV. The sport’s popularity continues to grow at an immense rate across the globe, and we look forward to working closely with them to serve cricket fans. These partnerships reinforce our commitment to set new benchmarks in the distribution of ICC events, and solidify our leadership position in the cricket broadcast industry.”
ESPN Star Sports was awarded the exclusive global broadcast and marketing rights from the ICC in 2006 for all of their events from 2007 to 2015. It has since concluded multi-year and multi-platform deals with Supersport in Southern Africa, PMG in Australia, Sky NZ in New Zealand, CMC in the Caribbean, SLRC for Sri Lanka, Fiji TV for the Pacific Islands and Arab Digital Distribution (ADD), in the Middle East and North Africa.
