Gator Sports Marketing, a division of IMG College that markets the media rights for University of Florida athletics on behalf of FOX-owned Sun Sports, appointed Cathy Weeden its new general manager.
Under her new role, Weeden will be in charge of property sales rights such as television, radio and Internet partnerships.
In a statement to the press, executive vice president of FOX Sports Networks, Jeff Krolik, said: “Cathy has been a valuable contributor to the FOX family, and we’re excited that she has accepted this position to lead our partnership with the Gators. We are very excited to have Cathy manage this new partnership, her relationships in the industry will deliver great benefits to this new venture, which will enhance the experiences for Gator fans and corporate partners”.
Sun Sports is a regional and local sports television network owned and managed by FOX Sports Networks. The network covers sports all across Florida, including the Orlando Magic, Miami Heat, University of Florida and Florida State University.
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