Heineken, extended its partnership with European club rugby’s tournament organisers, ERC, for a further four years until 2013.
Under the deal, Europe's premier club rugby tournament, the Heineken Cup, will retain its title sponsor through to the end of the 2012-13 campaign and see an increased level of investment from Heineken.
Addressing a lunch to celebrate 14 seasons of the Heineken Cup, ERC Chairman, Jean-Pierre Lux said: "The partnership between ERC and Heineken has grown to be something very, very special in rugby union. With the support of Heineken we have nurtured the Heineken Cup and created a tournament which has earned the respect and admiration of the rugby playing world”.
The Heineken Cup is broadcast in over 140 countries and territories worldwide.
