STATS LLC, acquired SportVU, a Tel Aviv based innovator in automated ID and motion capture technology.
STATS will integrate SportVU technology into its portfolio of sports content solutions, to offer dynamic in-game presentations, comprehensive stats, game analysis and tactical coaching tools for its worldwide client network of media companies and professional sports leagues and teams.
SportVU technology collects positioning data of the ball and participants (players and referees) within the playing field in real time. Complex algorithms are employed to analyse the accumulated data streams and compile meaningful information and insights with incredible precision. All aspects of the data collection process are designed to be non-intrusive to game action.
STATS CEO, Gary Walrath, said: “This is a strategic initiative designed to create new business opportunities and greatly expand existing partnerships in all sectors of our business across the globe. SportVU’s unique technologies bring new dimensions that enhance the sports experience for fans, while creating compelling new revenue platforms for our clients.”
The acquisition of SportVU is a further extension of STATS’ global presence. STATS recently announced the formation of STATS Italy and STATS Middle East. The company also operates STATS Europe and holds major market positions through affiliates in India, China and Japan.
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