MP & Silva signed a four-year deal to exclusively distribute the marketing rights to United Arab Emirates (UAE) Football League (UFL).
Earlier this year, MP & Silva was appointed as the exclusive Media Advisor of for the domestic market, and the exclusive international rights holder of UFL until 2013. And, despite the current global economic slump, MP & Silva immediately concluded a major sponsorship deal with Japanese electronics giant, Toshiba Corporation, and is close to deals with other commercial partners in other categories.
The Singapore-based media company has also secured wide regional broadcast deals covering all primary markets with pan-Middle East network, Al Jazeera, Al Dawri & Al Kass Sports Channel, and Saudi-based Arab Radio and Television Network (ART). Last week it concluded a deal with Asian cable network, Zee TV for the Indian sub-continent and is expected to tie down several other deals globally with other regional and national broadcasters in the coming months.
“Five months ago, the management team at UFL set out a singular goal to be one of the top two leagues in the Middle East, and we are proud to say that have already done so in a very short time frame, so we are now setting our sights much higher,” said Hamid Bin Brook, Chairman, UAE Football League. “Our new goal is to become one of the top three professional football leagues in Asia, and we are very confident that our expanded, long-term partnership with MP & Silva will help us achieve this vision.”
“From the start of working on this project, we share the common vision to build UFL into an international brand and we are well on our way through our integrated strategy – marrying and balancing media and marketing distribution, and creating commercial opportunities by maximising both visibility and revenue streams, short-term capitalists gains and long-term sustainable growth,” said Andrea Radrizzani, Group CEO, MP & Silva. “MP & Silva is determined to help Asian football grow and the only way to do so is to help federations and rights holders build a strong, viable business model and raising their international profile.”
