Teams from the Middle East’s two Formula One motor racing circuits, Abu Dhabi Mortorsports Management (ADMM) and Bahrain International Circuit (BIC), agreed a joint partnership.
Under the working agreement, the two organisations will work to identify and harness opportunities stemming from the presence of two of the world's leading motor racing circuits in the same region. With the two tracks hosting rounds of the FIA Formula One World Championship in the region in 2009 and beyond, both ADMM and BIC foresee opportunities to harness resulting administrative, sporting and business synergies.
BIC Chairman, Zayed R Alzayani said: “We see many advantages in creating joint promotional activities around our two circuits and the Grands Prix that they host”said. “With Bahrain at the beginning of the year and Abu Dhabi staging the season finale there are many projects on which we can work to attract more spectators, corporate clients and sponsors to the region’s two races. Additionally, as we grow the interest of the sport, there are many advantages of working together which will allow us to sustainably expand and strengthen motorsport in the region by attracting international championships to the region for double-header events that harness the excellence of both circuits.”
It was agreed that the management teams of the BIC and ADMM will meet regularly to share knowledge and explore and develop initiatives during the build-up to both of their respective F1 races.
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