International brewer, Efes Pilsener, agreed a new sponsorship deal with Europe's premier basketball competition, Euroleague Basketball.
Under the deal, Efes Pilsener, will become an official global sponsor of the competition, working in association with Euroleague to develop the upcoming "The Voice of Euroleague Basketball" contest. The contest will give devoted fans the opportunity to become the "The Voice of Euroleague Basketball" by submitting a voice message with their personal call of the competition's signature slogan: "I feel DEVOTION". The winner of the contest will earn the honour of being the voice of the Euroleague Basketball TV header next season.
Commercial Director of the Efes Beer Group, Yuksel Gokbulut, said: "We are pleased to be an "Official Global Sponsor of Euroleague, Europe's top basketball organization. As Efes, we have always been a big supporter of sports, and especially "devoted" to basketball since 1976, the foundation year of Efes Pilsen basketball club. Basketball has always taken a special place in Efes Pilsener's culture, in that sense does this partnership with Euroleague Basketball contribute to this platform”.
