International financial institution, HSBC, extended its sponsorship of the Fédération Equestre Internationale (FEI), the international governing body of Olympic equestrian disciplines.
Under the deal, HSBC will become a platinum sponsor of the sport's governing body, the highest sponsorship platform of the FEI.
Giles Morgan, Group Head of Sponsorship, HSBC, said: “It is really exciting for us to be supporting such a dynamic sport as eventing. We are looking forward to taking our cooperation with the FEI to the next level and to assisting in the development of eventing from the grass roots level to elite competition.”
The HSBC eventing sponsorship also includes the World Cup, European Championships and HSBC Rankings.
