The Broadcasting Organisation of Nigeria (BON) agreed a deal with FIFA, football's world governing body, for the free-to-air terrestrial TV rights for the 2010 World Cup.
The agreement guarantees the nationwide coverage of all 64 FIFA World Cup matches live on free-to-air television and radio in Nigeria. In addition, BON and OSMI will also heavily promote the FIFA World Cup and other competitions by airing supporting programmes of the 2010 FIFA World Cup. BON will further contribute to FIFA's social causes by giving a sizeable volume of airtime slots to FIFA's institutional campaigns.
Nigeria was the last territory in the sub-Sahara region of Africa to sign a 2010 rights agreement with FIFA. The media rights have been granted to the consortium of BON and Optima Sports Management International (OSMI), a prime sports management agency in Nigeria, who will closely collaborate with FIFA in ensuring the widest television and radio coverage of FIFA's competitions, high-quality football television productions and enhancement of FIFA's brand values.
Jérôme Valcke, Secretary General of FIFA, said: "This is remarkable in the sense that we are eighteen months away from the 2010 FIFA World Cup and we can now focus on delivery of the rights and further developing our relationship with the broadcasters".
