The National Basketball Association (NBA) and the Harlem Globetrotters agreed a strategic partnership that will give fans worldwide access to high-quality basketball entertainment.
Under the partnership, NBA and the Harlem Globetrotters will work together to plan and promote the Globetrotters' international slate of games and events. The partnership will début in February when the Globetrotters take part in a number of activities during NBA All-Star 2009, which is the NBA's global showcase with the game and the events televised worldwide.
Hedi Ueberroth, NBA President, Global Marketing Partnerships and International Business Operations said: “The Harlem Globetrotters are world famous and synonymous with fun and family entertainment. We are pleased to enter into this partnership, which complements efforts to continue the growth of the game of basketball globally”.
This past off season the NBA hosted more than 135 international events in 93 cities in 25 countries.
