International sport business consultancy, Vero, announced three new client wins - the International Paralympic Committee, Rio 2016 and Beyond Sport.
Under the partnerships, Vero will advise the International Paralympic Committee (IPC) on its brand and marketing communications strategy and provide council across a range of brand, marketing and sponsorship opportunities.
Vero has also been appointed as the strategic campaign and communications agency by Rio 2016, the organisation leading Rio de Janeiro’s bid to host the 2016 Olympic and Paralympic Games.
Mike Lee, CEO of VERO and lead on the account, said: “We are extremely excited to be working with Rio, one of the world’s most iconic cities. Over the next 12 months we will ensure Rio 2016 communicates its vision and plans for the 2016 Games in the most powerful, compelling and relevant way possible, whether to the IOC, wider Olympic Family or international media. They have a great story to tell and it is our role to ensure they tell it well. As part of our growing international offer, VERO senior consultant Catherine St-Laurent will be part-based in Rio to lead the national communication campaign as well as manage the day-to-day implementation of the international communications activities leading up to the final selection.”
Beyond Sport, a global charity backed by former Prime Minister Tony Blair, that seeks to promote the power of sport as a vehicle for social change, has also appointed VERO to advise on its brand, communications and stakeholder relations. Given the charitable status of Beyond Sport, VERO will be working pro-bono.
