Indian marketing company, Mudra Group, is set to launch a specialised sports division, which will be known as 10 integrated.
Under the plans, the new unit will offer clients’ range of services such as sports related activations, sports research, licensing and merchandising, celebrity management consultancy and acquiring or creating sports related entertainment content for television and internet.
Mudra Group CEO and MD Madhukar Kamath, said: “The Indian sports industry has grown by leaps and bounds in the last few years. We have begun to see a move towards entertainment beyond pure sports. Opportunities abound to bring brands and sport together. Our role, as an integrated marketing communications network, becomes more exciting as we facilitate the dialogues for brands through sport.”
The Group appointed Mohit Bhagchandani to lead the new division.
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