Chinese free-to-air channel, CCTV 5, agreed a three year deal with UEFA for Champions League television rights, from 2009 to 2012.
Under the deal, CCTV 5 will broadcast one live match and a highlights show on each night of Champions League action and another match on tape delay every week. In addition the broadcaster will show its selected live match over the Internet and through mobile phones.
UEFA general secretary, David Taylor, said: "We are delighted to enhance our partnership with CCTV in China with a new deal that guarantees increased coverage and massive exposure for the Champions League in the world's most populous nation”.
CCTV is available in 350 million homes across China, while the broadcaster will also show its selected. Terms of the deal were not revealed.
UEFA also sold the English language pay-TV rights in China to ESPN Star Sports, a partnership between parent companies Walt Disney and News Corporation, for the same three-year period. The station will screen one live game each match night from the Champions League and the Europa League, the current UEFA Cup, which is being rebranded from 2009.
