European airline, Lufthansa AG, agreed a deal with the Sportsman Media Group to show highlights of the German Bundesliga for the current matchday on board all of its intercontinental flights.
Under the deal, passengers will be able to watch the best scenes and goals from the Bundesliga games played the previous weekend on 92 international flights from Frankfurt am Main, Munich and Düsseldorf. This recap will be produced exclusively each week by Unas Media Productions, a subsidiary of the Sportsman Media Group Holding, and will runs for about 15 minutes.
Thomas Krohne, founder and CEO of the sportsman media group, said: "This proves once again just how valuable the broad setup of our holding structure is, under which, among other things, we bundle all of our sports and media competencies, from marketing rights to producing sports motion pictures as well as servicing, assembling and operating Internet platforms".
