Austrian-based betting company, Interwetten AG, agreed a new sponsorship deal to become the Official Partner of the EHF European Handball Championships (EHF EURO).
Under the deal, which covers both the women's tournament 2008 in FYR Macedonia (2 – 14 December) and the men's tournament in its home territory of Austria in 2010 (19 - 31 January), includes board advertising, floor advertising and brand exposure in print media. In FYR Macedonia, Interwetten will also have its branding on the centre circle.
Thomas Daubek, CEO of Interwetten said: “This sponsorship offers us significant brand exposure and activation potential in our core markets. We believe in the further success of the EHF European Handball Championships and are proud to have our name connected to the products. The key principles of the sport of handball – dynamics, excitement, passion and strength are common to those of Interwetten philosophy, which is why the partnership will surely be deep-rooted and fruitful. Handball is one of the fastest growing sports and corresponds with the growth of Interwetten. Moreover we are very pleased to support the European Championship in our home country.”
Interwetten plans to activate its involvement with handball with a range of promotional activities in Austria. It will also have its logo on the official Event Homepage www.ehf-euro.com and will be the presenting sponsor of the online video service section.
The deal was brokered by sports marketing agency, Infront.
