International sports media company, MP & Silva (MPS) is to expand its global presence by opening a new office in Dubai.
Under the plans, the office will serve as a key regional business hub for its growing commercial activities in the Middle East and will oversee all commercial activities in the Gulf region, such as the distribution of media and marketing rights, and will also provide greater support to the numerous federations and broadcasters based in the region.
Lara Vanjak, former Head of Sponsorship and Hospitality at Inter Milan, joins the office as Managing Director whilst Luca Marinoni, a former Executive Producer from Sky Italia, will provide media production and media consultancy services for its growing pool of Middle East clients.
Andrea Radrizzani, Group CEO, MP & Silva, said: “We see tremendous potential for sports in the Middle East and Central Asia and the new office in Dubai will allow us to fully capitalise on new and existing business opportunities in these high potential market. Most of our competitors are treading the markets with a certain sense of trepidation due to the uncertain economic environment, but instead we see the current economic situation as a good opportunity to grow our global market presence.”
The opening marks another key milestone for the Singapore-based media company, adding its fourth office internationally and its third in the last 13 months after opening offices in Singapore and Miami.
