SportBusiness.com

Racing UK re-launches website

Britain’s leading horseracing television channel, Racing UK, has re-launched its website.

Britain’s leading horseracing television channel, Racing UK, has re-launched its website.

The site, Racinguk.com, replaces the channel’s previous website - racinguk.tv and features a new design, richer content and enhanced graphics. The service will offer a range of interactive features such as live streaming service shows all racing coverage from Racing UK’s 30 racecourses, as it is broadcast on the television channel. The new-look site also allows horse racing fans to access racing from the past seven days as well as archive footage of classic races and racing-related TV features, free of charge.

Simon Brydon, Head of Online at Racing UK, said: “Providing a premium digital platform is integral to the ongoing growth of Racing UK. Racing UK broadcasts the best racing from Britain’s top racecourses and this new website allows us to maximise our digital rights by engaging with a new generation of racing fans and ensuring that enthusiasts can access racing footage wherever they are.”

The new website has been developed in partnership between Racing UK and Perform, the UK-based digital sport and entertainment specialist.