Red Bull Air Race GmbH appointed IMG Sports Media to act as the exclusive sales agent for the international TV rights to the 2009 Red Bull Air Race World Championship.
Ioris Francini, SVP IMG Media Sales, EMEA said: “We are thrilled to be reappointed by The Red Bull Air Race; this spectacular aerial championship race is truly remarkable and the only one of it’s kind. Since working with Red Bull Air Race GmbH we have witnessed an ever growing appetite for the sport, which can now be seen in over 625 million households worldwide across more than 70 television stations. We look forward to helping expand the competition’s global reach and popularity as well as maintaining the great relationships we have with existing broadcast partners”.
IMG Sports Media, the sports production and distribution division of IMG Worldwide, is the world’s largest independent producer and distributor of sports programming. The company has partnered Red Bull Air Race GmbH since 2006.
