Infront Sports & Media acquired the marketing rights to the DFB Cup (DFB Pokal) from the Deutsche Fussball-Bund (DFB) for three seasons from 2009 to 2012.
Under the deal, Infront will handle all stadium advertising rights for all games as well as the broadcast rights for all 63 games of the competition.
Wolfgang Niersbach, General Secretary of the DFB, said: “Until now, only the few live broadcasts had commercial significance, but starting this season, all 63 games of the DFB Pokal will be shown live on television. Offering the marketing rights on a centralised basis was the logical next step.” Niersbach added: “Infront put forward the most lucrative offer. We are happy to continue this proven partnership, as we have just extended our contracts for the national team until 2014.”
The DFB Cup is an elimination tournament held annually. It is the second most important national title in German football after the Bundesliga championship.
