The Infront Sports & Media agency is to rebrand motor sports promoter, FGSport, as Infront Motor Sports.
The rebrand, which part of a process of enhancing the global Infront umbrella brand, will mean that Infront now has two companies in the Italian market – Infront Italy (former Media Partners, based in Milan) and Infront Motor Sports.
Both companies will continue to operate independently but will in all possible aspects utilise each other’s services and benefit from synergies. There is no change in the management of the Infront Motor Sports company under the direction of Chairman Maurizio Flammini, CEO Paolo Alberto Flammini and Vincenzo Lamaro as Managing Director.
The newly branded Infront Motor Sports will continue to manage and develop its main properties in motor sports, the FIM Superbike World Championship (SBK) and the FIM Supersport World Championship (SSP) plus its support classes, the Superstock 1000 FIM Cup (STK) and the UEM European 600 Superstock Championship.
Infront’s President & CEO Philippe Blatter said: “Infront expanded rapidly through a series of acquisitions in 2006 and 2007 further diversifying our rights portfolio. The rebranding of these companies – especially FGSport – is now a priority of the consolidation process. As we now have 23 offices in 10 countries, this is important. We are now focusing on developing synergies so that all Infront companies can benefit from our core expertise and our ability to innovate.”
FGSport became part of the Infront Group in May 2007.
