Industrial brand management company, Barloworld, has extended their sponsorship of professional cycling team, Team Barloworld, for one-year until 2009.
In a statement to the press, Chris Fisher, Head of Corporate Marketing at Barloworld, said: "The Team Barloworld sponsorship has been both successful and popular. As a sponsorship it has set all sorts of records and won numerous international awards. The ultimate objective has always been to make Barloworld a recognized name in our target market and ensure all our business units and employees have one Team they support.
“In the last two years alone Barloworld achieved an estimated media impact of 2.5 billion rand ($2.4m), excluding international television coverage. The sponsorship afforded Barloworld international partnership opportunities as well as global branding partnerships on kit, cars and merchandise. In excess of 500 customers and employees have been hosted at the Tour de France alone. The sponsorship has united Barloworld employees and attracted remarkable international interest and support."
The team plans to announce its complete rider roster and 2009 event schedule within the next few days.
