Volkswagen of America Inc., has agreed a three-year sponsorship deal with NBA team the Washington Wizards and the Verizon Center.
Under the deal Volkswagen will become the presenting automotive sponsor of the Verizon Center, the Washington DC home of the Washington Wizards, Capitals, Mystics and the Georgetown Hoyas as well as the official automotive sponsor of the Washington Wizards.
Tim Ellis, vice president marketing, Volkswagen of America, said: "This is another great opportunity for Volkswagen of America to support the community in which we live and work," said, Inc. "The Verizon Center is a great sport and concert arena and Volkswagen is excited about this opportunity to expose our brand to a whole new group of consumers."
As the exclusive automobile partner for Verizon Center and the Washington Wizards, Volkswagen will become the presenting sponsor of the upper concourse at the Verizon Center. Volkswagen will also place six automobiles between the main and upper concourses. Signage will also be given on the LED fascia boards and high-definition scoreboard at Verizon Center, as well as in-game promotional opportunities, courtside signage, a suite section of The Player's Club, and advertising opportunities on the building's outdoor video marquee. Presence on both the Verizon Center and the Washington Wizards websites will also be given.
