Terra, the largest internet company in Latin America, has acquired the internet and mobile platform exhibition rights within Latin America (excluding Brazil) for the 2010 and 2012 Olympic Games.
The agreement with the IOC includes internet (excluding IPTV) and mobile platform exhibition rights within the following territories:
• Argentina
• Chile
• Colombia
• Cost Rica
• Ecuador
• El Salvador
• Guatemala
• Honduras
• Mexico
• Nicaragua
• Panama
• Peru
• Dominican Republic
• Venezuela
• Uruguay
Fernando Madeira, General Director of Terra Latin America, said: "Terra succeeded in making the biggest coverage over the internet of all time for a single event in Latin America: 15 per cent of the internet users in the region watched all Olympic events of 2008 live and on demand on 13 channels simultaneously on Terra. More than 39 million videos were viewed, and Latin American users were actively involved in the production of content. The agreement with the IOC for the Vancouver 2010 and London 2012 Olympic Games will allow Terra to continue reaching record audiences in the region, and to offer the user the best interactive experience."
The IOC’s broadcast partner in Brazil for the Vancouver 2010 and London 2012 Olympic Games is TV Record. TV Record has acquired broadcast rights across all platforms.
